European regulation is about to mandate a permanent digital identity for every textile sold on the continent. Here is what that means for retailers, brands, and consumers — and why RAIN RFID is the technology built to make it happen. A Digital Product Passport for Every Piece of Clothing Somewhere
Over the next several years, the European Union will require entire product categories to carry structured, verifiable digital product passports containing detailed information about materials, carbon footprint, durability, repairability, and supply chain sourcing. Without a compliant Digital Product Passport, affected products cannot legally be sold in the EU. For manufacturers,
RAIN Alliance Highlights Digital Identity Traceability in Upcoming Tyres Masterclass Taking place in Cleveland, Ohio between 19 – 20 May, the masterclass will outline how tyre lifecycle tracking and traceability enable better decisions at every touchpoint 20 April 2026 – RAIN Alliance will be hosting a comprehensive ‘RAIN Tags in
Brief Introduction Facing increasing operational demands, labor shortages, and the need for higher efficiency, a luxury hotel brand under Marriott International turned to Seuic Technologies to digitally transform its in-house linen management. By adopting RAIN RFID tracking with Seuic’s AUTOID UTouch 2 series handhelds, the solution streamlined linen operations from
AIDMA, a provider of RFID, NFC, and digital identification solutions for global retail supply chains, has formally joined the RAIN Alliance, the global industry association dedicated to promoting RAIN RFID adoption, standardization, and ecosystem alignment. This membership strengthens AIDMA’s technical capabilities to support end-to-end item-level visibility, regulated data exchange, and
Billions of single-use containers — cups, trays, bottles, food boxes — are produced, used once, and discarded every year. Regulators across Europe have said this must change and are accelerating the move away from single-use materials toward reusable and recyclable systems. The EU’s Packaging and Packaging Waste Regulation (PPWR) requires
Every day, RAIN RFID tags are being read billions of times across the world — in hospitals, warehouses, airports, factories, retail stores, and sports stadiums. Most of the time, nobody notices. That is exactly the point. The technology works quietly in the background, giving organisations real-time visibility into where their
On March 26, 2026, at the Nation RFID 2026 New Product Launch Event in Shanghai, Nation RFID unveiled its flagship AI-integrated RAIN RFID solutions — iSense and iMax — marking a significant milestone as IoT RAIN RFID chips enter a new phase of AI convergence. Mr. Wang Zhucheng, CEO of
RAIN Alliance Reports 42.7 Billion Tag Chip Shipments in 2025 Adoption and new-program expansion continues despite macroeconomic factors Each year, the RAIN Alliance compiles shipment data from its leading tag manufacturer members — EM Microelectronic, Impinj, NXP, and Shanghai Quanray Electronics — to track how the market is moving. In
By Aileen Ryan, President & CEO, RAIN Alliance In recognition of the International Day of Women and Girls in Tech I began my career as an engineer. Like many women in technology, I learned early how much perseverance, curiosity, and confidence it can take to find your voice in technical