Adoption of RAIN RFID solutions has never been stronger. Billions of products now harness the capabilities of the technology, and with RAIN-enabled smartphones coming to market, coupled with the requirement of Digital Product Passport (DPP) legislation introducing mandated traceability, it’s a truly exciting time to be working in this space.
Author: Joe Preishuber-Pflügl, Head of Regulatory Affairs, RAIN Alliance What is radio spectrum, and why does power matter? Radio spectrum is the range of electromagnetic frequencies used to transmit information wirelessly. Every wireless technology — Wi-Fi, Bluetooth, mobile networks, and RAIN RFID — occupies a portion of this spectrum. The
RAIN technology is enabling a new generation of practical, connected solutions across countless connected industries. With close to one billion tags shipped each week, billions of tags are in active use each day, but reading these tags has historically relied on specialized hardware. The integration of RAIN RFID into consumer
European regulation is about to mandate a permanent digital identity for every textile sold on the continent. Here is what that means for retailers, brands, and consumers — and why RAIN RFID is the technology built to make it happen. A Digital Product Passport for Every Piece of Clothing Somewhere
Over the next several years, the European Union will require entire product categories to carry structured, verifiable digital product passports containing detailed information about materials, carbon footprint, durability, repairability, and supply chain sourcing. Without a compliant Digital Product Passport, affected products cannot legally be sold in the EU. For manufacturers,
Billions of single-use containers — cups, trays, bottles, food boxes — are produced, used once, and discarded every year. Regulators across Europe have said this must change and are accelerating the move away from single-use materials toward reusable and recyclable systems. The EU’s Packaging and Packaging Waste Regulation (PPWR) requires
Every day, RAIN RFID tags are being read billions of times across the world — in hospitals, warehouses, airports, factories, retail stores, and sports stadiums. Most of the time, nobody notices. That is exactly the point. The technology works quietly in the background, giving organisations real-time visibility into where their
By Aileen Ryan, President & CEO, RAIN Alliance In recognition of the International Day of Women and Girls in Tech I began my career as an engineer. Like many women in technology, I learned early how much perseverance, curiosity, and confidence it can take to find your voice in technical
A single-use cup is used for minutes but takes years to break down, and the vast majority end up in landfill or incineration, not recycling. Regulation is now forcing the reuse issue: the EU's Single-Use Plastics (SUP) directive is already in force, the Packaging and Packaging Waste Regulation (PPWR) is
Over 100 billion items of clothing are sold every year. More than 70% of them end up in landfill or incineration. Not because brands don't care, and not because the recycling infrastructure doesn't exist — but because nobody knows where the products are, what they're made of, or how to