AIDMA, a provider of RFID, NFC, and digital identification solutions for global retail supply chains, has formally joined the RAIN Alliance, the global industry association dedicated to promoting RAIN RFID adoption, standardization, and ecosystem alignment. This membership strengthens AIDMA’s technical capabilities to support end-to-end item-level visibility, regulated data exchange, and digital identity infrastructure for retailers and manufacturers across the UK, Europe, the United States, and Asia.
The journey toward this milestone began long before the official membership. It grew from countless conversations with retailers across the UK, Europe and the US, from real-world challenges in item-level visibility, and from AIDMA’s ambition to push beyond traditional labelling. Today, that ambition finds a global home within the RAIN Alliance community.
Strengthening Global Standards and Collaboration
As a RAIN Alliance member, AIDMA will contribute directly to advancing universal standards, best practices, and educational initiatives for RAIN RFID technology. This membership enables deeper collaboration with global leaders, solution providers, manufacturers, and retailers working to redefine the future of connected commerce.
A Shared Vision for the Future of Connected Commerce
The RAIN Alliance—recognized globally for championing standards, interoperability, and growth of RAIN RFID—welcomes AIDMA as part of its diverse ecosystem of innovators.
Mrs. Mahesha Peiris, Founder and Director of AIDMA, reflects on the significance of this collaboration:
“RAIN Alliance represents more than a technology standard—it represents a collective belief in how retail and supply chains should evolve. Joining this community strengthens our ability to deliver solutions that are globally aligned, future-ready, and deeply relevant to our partners across the USA, UK, Europe, and beyond.”
RAIN Alliance Leadership’s Perspective
Welcoming AIDMA into the global membership network, the Membership Development Manager of the RAIN Alliance shared:
“We are pleased to welcome AIDMA to the RAIN Alliance. Their experience in RAIN RFID labelling and item-level intelligence brings valuable expertise to our community. As the industry continues to expand across regions, companies like AIDMA play an important role in ensuring RAIN RFID solutions are scalable, accessible, and aligned with global best practices.”
The Alliance further emphasized the importance of industry diversity, noting that new members from emerging and fast-growing supply chain markets contribute to strengthening the global ecosystem.
Innovation Rooted in Real Industry Needs
For AIDMA, membership is not a symbolic affiliation—it is a practical commitment. With over 25 years in intelligent labelling, RFID integration, and retail packaging, the company has witnessed first-hand the accelerating demand for item-level data, sustainability-driven traceability, and regulatory compliance.
Mr. Zakir Hossain, Managing Director of AIDMA (BGD & PK), adds:
“Our clients— particularly in the USA, UK and EU—are navigating evolving compliance landscapes, from digital product passports to traceability expectations. RAIN Alliance membership enhances our capabilities to guide them confidently through this transition.”
As retailers shift toward data-rich, transparent supply chains, AIDMA aims to support this evolution with systems designed for precision, efficiency, and environmental responsibility.
Strengthening Service Excellence Through Knowledge Sharing
For the teams working directly with clients, this membership offers more than access—it offers clarity.
Mr. Azmul Chowdhury, Head of Business Development and Project Management at AIDMA, explains:
“Being part of RAIN Alliance gives us access to firsthand industry insights. It means our recommendations are not just service-driven but standard-driven. Our partners can trust that what we deliver aligns with global guidance and best practices.”
A Step Toward a More Intelligent Global Retail Ecosystem
From factory floors to retailers’ distribution hubs, from brand headquarters to retail stores, the future of commerce depends on reliable, accurate digital identities for every item. With this membership, AIDMA joins the global movement, ensuring that the future becomes reality.
The shared technical resources, working groups, and knowledge platforms offered by the RAIN Alliance will help AIDMA elevate training, implementation, and long-term support for its clients.
About AIDMA
AIDMA empower the future of retail with next-generation RFID labelling, NFC labelling, Digital Product Passport (DPP) integration, and intelligent garment labelling and packaging solutions. With over 25 years of industry expertise, we support leading brands and retailers across the UK, USA, and Europe in achieving item-level visibility, operational excellence, and end-to-end supply chain transparency.
https://therainalliance.org/membership-directory/entry/a5b24/?show-entry=true
Media Contact:
Azmul Chowdhury
Manager
Business Development
Project Management
+8801332-554167