Seuic’s 2025 RFID New Product Launch and Ecosystem Partner Conference on April 25 saw the unveiling of five new products, including an AI-powered RFID reader. Over 100 industry partners gathered in Nanjing to explore the latest RFID technologies, industry applications, and future innovations, showcasing Seuic's leadership in the RFID sector.
by Sarah Saxton, RAIN Alliance Membership Development The RAIN Alliance was founded over a decade ago with a clear purpose: to act as a unified voice for the RAIN RFID industry, championing opportunity, tackling challenges, and paving the way for global adoption of this powerful technology. Today, that mission has
Global sporting goods retailer and RAIN Alliance member Decathlon is one of the first retailers to deploy RAIN technology across its entire value chain—from factories to stores. Decathlon has spent over a decade leveraging RAIN to enhance product availability, streamline checkout, and strengthen security. We caught up with Hervé D’Halluin,
Xerafy today launched the upgraded Container OUTDOOR RFID tag, delivering a record-breaking 40-meter (131-foot) read range on metal—the longest in the industry for a passive UHF RFID tag. Xerafy Container OUTDOOR RFID Tag Supports Impinj Gen2X Technology Powered by Impinj’s M830 RFID chip with Gen2X technology, the new
Ahead of OTC 2025, Holland Nameplate and Xerafy announced the expansion of their long-standing partnership, bringing rugged RFID tracking solutions to more oilfield service companies around the world. Following a successful track record across North America, the collaboration is now extending its reach to the Middle East, Europe, Southeast Asia,
Xerafy, a leader in RFID engineering, and ABL, a pioneer in low-code asset tracking software, have joined forces to accelerate digital transformation in asset-intensive industries. Their partnership delivers a seamless, end-to-end RFID asset tracking solution designed to meet the complex needs of sectors such as Oil & Gas, Renewables, Healthcare,
Clustag's Customer Experience Centre, where customers can test their products with RAIN RFID technology and RFID solutions. Clustag RFID Solutions opened a new Experience Center for its customers in Miami as part of its expansion plan in the United States. This hub, with over 3000 square feet of
Every day, billions of products around the world are identified, located, authenticated or engaged with using RAIN technology. The number of deployments is only continuing to rise, with 52.8 billion RAIN chips shipped in 2024, up from 44.8 billion in 2023. This mandate for growth is driven by the technology’s
April 1, 2025 — The RAIN Alliance is pleased to announce the results of its recent Board of Directors election. Congratulations to James Goodland (NXP Semiconductors), Pierre Muller (EM Microelectronic), Juho Partanen (Impinj Inc.), and Abby Wu (Xindeco IoT), who have been elected to serve two-year terms through March 2027.
Powercast is revolutionizing supply chain tracking with RAIN RFID technology, embedding smart sensors for real-time monitoring of perishable goods and integrating LED-enabled tags for rapid product location. Beyond compliance with new FDA regulations, Powercast’s innovations enhance efficiency, security, safety, and sustainability—reshaping retail, logistics, and everyday smart applications through wireless power