The Invisible Engine of Reuse: How RAIN RFID is Powering Circularity at Scale
From pilot schemes to permanent business models — the technology making reuse as easy as single-use. The world has a single-use problem. We know…
Blog
Tyre Technology Expo: Where Rubber Meets the Road for Digital Tyre Technologies
In just a couple of weeks, global leaders from throughout the tyre industry will gather in Hannover for this year’s Tyre Technology Expo. As…
Celebrating Lunar New Year: A Message from Our Leadership
As we welcome the Lunar New Year and the Year of the Fire Horse, RAIN Alliance President and CEO Aileen Ryan and Board Chair…
Why Battery DPPs Need RAIN RFID Data Carriers: Addressing the Limitations of QR Codes
Introduction: DPP and the status-quo for batteries Under current battery regulations in the EU, the Digital Product Passport (DPP) — used to capture lifecycle,…
Beyond ROI: How RAIN RFID Transforms Employee Well-Being
When we talk about RAIN RFID in retail and supply chains, the focus is usually predictable: efficiency, accuracy, cost savings, speed. All important, of…
The Critical Role of Standards in RAIN Technology
What Defines a RAIN System, And Why It’s Not Negotiable At its core, a RAIN system is a standards-based wireless system where both the…
NRF 2026: Why Retail’s Future Needs a Data Backbone — and Why RAIN RFID Is Ready
Walking away from NRF this year, one message came through loud and clear: retail is no longer just a merchandising business — it’s a…
RAIN RFID in 2026: What to Expect
As we enter 2026, it feels timely to consider how RAIN RFID use cases will evolve in the next 12 months. The most notable…
NRF and EuroShop 2026 Preview: When Smartphones Become the Bridge Between Products, People, and Possibility
Walk the NRF or EuroShop show floors and you’ll hear the same questions surface again and again: How do we create more meaningful in-store…