IoT Insider Q&A: How Decathlon Uses RAIN RFID to Connect Retail Operations
Decathlon is one of the biggest sporting goods designers and retailers in the world. Founded in 1976, the France-based family company has grown to…
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See RAIN RFID in Action: RAIN Alliance Members at NRF 2026
NRF 2026 is a rare chance for retailers to experience RAIN RFID in real retail use cases and explore the latest innovations firsthand. Across…
Retail’s Ambient Era: How RAIN Technology and RAIN-Enabled Smartphones Are Recasting Connected Commerce
By Paul Muller, RAIN-enabled Smartphone Leader, RAIN Alliance Over the past few months, through conversations and presentations at RAIN in Action, Wireless IoT Tomorrow,…
India’s RAIN Technology Momentum: From FASTag Success to a Smarter Future
If you have driven on a highway in India recently, then you’ve likely experienced the dramatic difference RAIN technology has made. Just a few…
The Retail Game Changer in Your Pocket: How RAIN-Enabled Smartphones Will Reshape Shopping
Shopping as we know it is about to change. In the near future, the first smartphones with embedded RAIN reader capabilities will become available…
RAIN Alliance and GS1: A Case Study of Collaboration to Deliver the Circular Economy
Aileen Ryan, President and CEO of RAIN Alliance, offers commentary on the recent Digital Product Passport Joint Statement published by RAIN Alliance and GS1,…
Passport to the Future: Unlocking the travel of tomorrow with RAIN in Smartphones
Paul Muller, Leader of RAIN Reader Smartphone Integration at the RAIN Alliance The United Nations’ World Tourism Barometer reported that approximately 300 million tourists…
Redefining the DPP: From Compliance Burden to Strategic Catalyst for the Tyre Industry
Register for the RAIN Alliance Tyres Masterclass Turn the EU Digital Product Passport into a Competitive Advantage The intended focus of the EU…
Consumer Considerations on the Contactless Future: Survey findings
For the vast majority of us, wireless technologies are essentially now ubiquitous in all areas of our lives. Whether we’re using RAIN readers as…