As the world accelerates its shift toward circularity, RAIN technology is playing an increasingly vital role in enabling the sustainable systems of the future. From intelligent tracking to real-time inventory insights, RAIN is proving to be more than just a tool for efficiency—it’s becoming a key enabler of responsible innovation.
The RAIN Alliance Sustainability Community is launching a new initiative to highlight how RAIN technology is being used to reduce waste, extend product lifecycles, and close the loop across industries. We are calling on members to share pilot projects or operationally scaled examples where RAIN is facilitating circular business models and advancing specific sustainability goals.
We’re especially interested in use cases that highlight RAIN’s unique technical capabilities—such as long-range reading and automated mass data collection—and how these are being applied to support circular processes. Examples might include intelligent sorting systems for reuse, resale, or recycling, or real-time inventory data that helps curb overproduction and reduce material waste.
In particular, we welcome examples from sectors where tags must endure tough conditions—such as textiles, automotive, or industrial applications. Durable, embedded tags that maintain functionality throughout a product’s lifecycle offer compelling insights into how RAIN can be scaled sustainably.
These stories will form the basis of a curated use case catalogue hosted on the RAIN Alliance website, showcasing innovation across our network and encouraging wider adoption of RAIN as a sustainability enabler.
To contribute, submit your use case examples and insights to amy@therainalliance.org.
Let’s demonstrate the potential of RAIN technology to drive sustainable transformation.
— Amy O’Brien, Femke Zillstra, and Bethan Taylor, RAIN Sustainability Community Chairs