How lululemon and adidas Use RFID to Set the Stage for Omnichannel
At NRF, executives from lululemon and adidas revealed how their RFID implementations paved the way for executing omnichannel strategies. "If you walk into our stores and said you're going to take RFID away, our associates would probably kill you." That's how Jonathan Aitken, lululemon athletica's director IT, store technology operations