The Critical Role of Standards in RAIN Technology
What Defines a RAIN System, And Why It’s Not Negotiable At its core, a RAIN system is a standards-based wireless system where both the…
Blog
NRF 2026: Why Retail’s Future Needs a Data Backbone — and Why RAIN RFID Is Ready
Walking away from NRF this year, one message came through loud and clear: retail is no longer just a merchandising business — it’s a…
RAIN RFID in 2026: What to Expect
As we enter 2026, it feels timely to consider how RAIN RFID use cases will evolve in the next 12 months. The most notable…
NRF and EuroShop 2026 Preview: When Smartphones Become the Bridge Between Products, People, and Possibility
Walk the NRF or EuroShop show floors and you’ll hear the same questions surface again and again: How do we create more meaningful in-store…
From Survey to Action: Our Community’s Input for a Circular Future Powered by RAIN Technology
The overall response from our Sustainability Community survey in 2025 was clear, RAIN technology has huge potential to enable circularity, accelerated by Digital Product…
IoT Insider Q&A: How Decathlon Uses RAIN RFID to Connect Retail Operations
Decathlon is one of the biggest sporting goods designers and retailers in the world. Founded in 1976, the France-based family company has grown to…
See RAIN RFID in Action: RAIN Alliance Members at NRF 2026
NRF 2026 is a rare chance for retailers to experience RAIN RFID in real retail use cases and explore the latest innovations firsthand. Across…
Retail’s Ambient Era: How RAIN Technology and RAIN-Enabled Smartphones Are Recasting Connected Commerce
By Paul Muller, RAIN-enabled Smartphone Leader, RAIN Alliance Over the past few months, through conversations and presentations at RAIN in Action, Wireless IoT Tomorrow,…
India’s RAIN Technology Momentum: From FASTag Success to a Smarter Future
If you have driven on a highway in India recently, then you’ve likely experienced the dramatic difference RAIN technology has made. Just a few…
The Retail Game Changer in Your Pocket: How RAIN-Enabled Smartphones Will Reshape Shopping
Shopping as we know it is about to change. In the near future, the first smartphones with embedded RAIN reader capabilities will become available…