From pilot schemes to permanent business models — the technology making reuse as easy as single-use. The world has a single-use problem. We know this. But we are moving past the era of awareness and firmly into the era of infrastructure, and the infrastructure that is quietly making reuse work
In just a couple of weeks, global leaders from throughout the tyre industry will gather in Hannover for this year’s Tyre Technology Expo. As attendees walk the floor and sit in on the insightful talks and panel sessions from industry peers during the conference, one topic is set to come
As we welcome the Lunar New Year and the Year of the Fire Horse, RAIN Alliance President and CEO Aileen Ryan and Board Chair Jos Kunnen extend their warmest wishes to all our members celebrating across Asia and around the world. The Fire Horse comes around only once every 60
Introduction: DPP and the status-quo for batteries Under current battery regulations in the EU, the Digital Product Passport (DPP) — used to capture lifecycle, origin, and regulatory data — relies on QR codes as the data carrier. QR codes are cheap, easy to print, and easy to read with any
When we talk about RAIN RFID in retail and supply chains, the focus is usually predictable: efficiency, accuracy, cost savings, speed. All important, of course. But in a recent RAIN Alliance webinar, a different and far more human question took center stage: What does this technology actually do for the
What Defines a RAIN System, And Why It's Not Negotiable At its core, a RAIN system is a standards-based wireless system where both the tag and the reader implement the RAIN air-interface protocol (ISO/IEC 18000-63, also known as GS1 UHF Gen2) and the tag is encoded with an identifier that
Walking away from NRF this year, one message came through loud and clear: retail is no longer just a merchandising business — it’s a technology business. Across conversations, booths, demos, and side events, our team consistently heard the same themes repeated from different corners of the show floor. Together, they
As we enter 2026, it feels timely to consider how RAIN RFID use cases will evolve in the next 12 months. The most notable shifts we expect to see are companies looking to harness the technology as a data carrier for the incoming EU Digital Product Passport regulation, and RAIN-enabled
Walk the NRF or EuroShop show floors and you’ll hear the same questions surface again and again: How do we create more meaningful in-store experiences? How do we personalize without friction? How do we connect physical retail to the intelligence and convenience customers expect online? A powerful part of the
The overall response from our Sustainability Community survey in 2025 was clear, RAIN technology has huge potential to enable circularity, accelerated by Digital Product Passports (DPPs), but three conditions must be met for this to happen. We need to close technology and lifecycle performance gaps, align on standards and