As of late, the easiest and most convenient option for customers and operators alike is through using RFID tags. What makes them such a great option? Let’s take a look.
The numbers don’t lie: creating a monthly membership program at a carwash pays a big dividend. Recently, Professional Carwashing & Detailing has highlighted the benefits of making the move to monthly unlimited programs, which include the fact that it’s becoming a standard, it decreases customer acquisition costs (and, therefore, your marketing budget) and the technology combining your point-of-sale (POS) system and RFID readers makes the work truly effortless on your part, since the technology does it all.
Furthermore, not only do membership programs drive up customer loyalty (customers aren’t going to go elsewhere if they’ve bought an unlimited membership from your carwash), but they also cushion your bottom line in the face of stretches of bad weather, since the memberships are billed automatically on a monthly cycle. “We think unlimited programs that are billed in a recurring monthly manner revolutionized the industry,” says Todd Davy, director of sales at DRB Systems.
Undoubtedly, there are several ways to have a membership program — using membership cards, scanning barcodes, etc. — but as of late, the easiest and most convenient option for customers and operators alike is through using RFID tags. What makes them such a great option? Let’s take a look.
Source: The benefits of using RFID at carwashes | Professional Carwashing & Detailing