Dive Brief:
- Inventory management solutions provider Avery Dennison has announced a global partnership with Target focused on Radio Frequency Identification (RFID) technology as part of the retailer’s ongoing deployment of RFID across more than 1,600 locations.
- Target is deploying Avery Dennison’s broad UHF RFID portfolio for a variety of category and performance needs, including apparel and home products. Also, an Avery Dennison statement said the company’s RFID tags “have been seamlessly integrated with current trim products to optimize the branding of the garments being tagged.”
Source: Target taps Avery Dennison for massive RFID project | Retail Dive