According to RFID solutions provider SML RFID, the apparel market is still in the earliest steps of a long race toward universal RFID tag use. In fact, the company estimates, apparel market penetration is a conservative 4 percent to 8 percent thus far. This is considerably less than indicated on some reports, such as one from GS1, which estimate the adoption percentage at more than half.
SML’s growth estimate comes from an analysis that the company initially conducted 18 months ago, says Dean Frew, SML RFID’s CTO and senior vice president of RFID solutions. The analysis, he says, was intended to help the company identify where it should focus its marketing strategies and planning, such as the geographic location of service bureaus that can quickly provide encoded tags, and what business requirements were emerging across different segments.
Source: SML Analysis Finds Just 4 to 8 Percent Adoption of RFID Among Retailers | design:retail