New restaurants often struggle to attract customers.The Tavern Restaurant Group came up with a fun approach to serving beer with RAIN.

New restaurants often struggle to attract customers, which is why those that want to stack the odds of success in their favor can benefit from looking for a way to stand out from the crowd. The Tavern Restaurant Group struck gold when it came up with a fun approach to serving beer at its Tampa pub with the help of Impinj and RAIN.

By creating a unique customer experience that involves self-pouring taps, the pub has noted an increase in the amount of usable beer per keg of as much as 20 percent and a 13.7 percent rise in the amount of beer sold compared to a traditional pub situated in the same building.

Source: Self-Serve Beer Taps with RAIN Create a Unique Pub Experience – Barcoding, Inc.