Customers at Italy’s Store of the Future can automatically view content about a pair of shoes and similar products as they try those shoes on, enabling them to select products not in the store and purchase them online.
Mar 28, 2017—
Italian footwear retailer Store of the Future (SOTF) opened its new Florence shop in September 2016, with an EPC ultrahigh-frequency (UHF) RFID-based system to bring more personalized service to customers as they try on shoes, while also enabling omnichannel sales. The solution, provided by systems integrator Temera, uses RFIDtechnology from Keonn for smart fitting room technology and inventory management. Since the system was taken live, the retailer reports, the technology has helped define the store’s image as a cutting-edge business, while also bringing visibility to its inventory.
Source: RFID Brings Omnichannel to the Physical Store – 2017-03-28 – Page 1 – RFID Journal