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RAIN for Retail Differentiation

Is the Retail Apocalypse Upon Us?

With headlines like “More Store Closings” and “Amazon’s Growth Unstoppable,” you might be forgiven for thinking that the retail apocalypse has, indeed, arrived. Media outlets are certainly painting a dark outlook for traditional, store-based retailers, but is the brick-and-mortar experience truly dead? Or do things simply need a bit of retooling?

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