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Welcome to RAIN in Action 2026!
Building on the huge success of our sell out event in Amsterdam, RAIN in Action comes to the beautiful city of Madrid for 3 days of inspiring content, networking and innovation showcases. The premier industry gathering for the RAIN technology supply chain and user community, RAIN in Action is the only event that truly represents the power, potential and scope of RAIN technology.
Why Madrid?
Madrid stands out as an exceptional host city for RAIN in Action, combining world-class logistics infrastructure, a dynamic retail and fashion ecosystem, and a rapidly expanding technology and IoT landscape. As one of Europe’s major transportation and distribution hubs, and the primary gateway between Europe and Latin America, Madrid offers unmatched accessibility for global attendees.
Beyond its business strengths, the city’s warm, vibrant culture, renowned cuisine, and rich artistic heritage create an inspiring backdrop for participants, encouraging networking and exploration long after sessions end. With leading retailers such as Inditex and Mango, innovation centers, and supply-chain operators driving significant RAIN adoption across numerous sectors, Madrid provides both the relevance and the energy needed to inspire partners, showcase solutions, and spark high-value connections.
Why participate in RAIN in Action?
With an expected attendance of over 450 innovators, specifiers, and decision-makers, RAIN in Action is the premier platform for vendors to showcase solutions and for end users to meet prospective partners and suppliers.
Seize this unparalleled opportunity to align your brand with an event that:
- Embodies Thought Leadership: This event is renowned for presenting the most compelling content, thereby attracting a distinguished audience. Previous speakers include industry giants such as nobody’s child, UPS, PVH, Pfizer, Etam, Bulgari, Saint Laurent, Ferrari, H&M, Decathlon, Bridgestone, Volvo, and Michelin, among others.
- Delivers Fresh Insights: Engage in the 3-day twin-track conference that explores RAIN deployments and opportunities across diverse sectors including Retail, Healthcare, Smart Manufacturing, Logistics, Packaging and other growing sectors.
- Attracts Key End Users: Experience the highest proportion of end-user delegates compared to any other industry event.
Secure your sponsorship today!
Don’t miss your chance to be part of this transformative event that connects you with key buyers, specifiers and decision-makers within the RAIN ecosystem.
Download our brochure to explore the various options available, and feel free to reach out to us with any specific requirements you may have.
Call for Speakers
We are currently researching themes for the agenda If you have specific topics to suggest or would like to contribute to our research, please reach out to us at events@therainalliance.org with your ideas or to schedule a call.
Register your interest
Event registration will open in the Spring; till then, keep up to date with event developments and register your interest for more information on attending, speaking, sponsoring and partnering with RAIN in Action.
