This enables omnichannel retailers to improve supply change management and achieve higher sales, transform consumer shopping experiences and enable brand protection.

PHOENIX, May 09, 2017 (GLOBE NEWSWIRE) — NXP Semiconductors N.V. (NASDAQ:NXPI) pushes the boundaries of RAIN innovation with the launch of its new global UCODE 8 RAIN chip platform that enables omnichannel retailers to improve supply change management and achieve higher sales, transform consumer shopping experiences and enable brand protection.

Delivering unmatched performance and quality, the new UCODE 8 is a universal RAIN chip designed to ensure high inventory accuracy on all retail product categories through best-in-class read sensitivity. The new auto adjust feature ensures a consistently high performance read-rate across different product materials and global deployments. Additionally the unique brand identifier feature validates product authentication and helps identify fakes to combat grey market activities. The solution is particularly well-suited for retailers, brand owners, label manufacturers, system solution companies and others seeking to use top-notch RAIN technology for supply chain management and brand protection.

Source: NXP Launches Industry’s Most Power Efficient Global RAIN Chip for Retail Data | PointofSale.com Blog | Blog