RAIN and NFC to boost shopping experiences and smarten up product handling by retailers in brick and mortar
SEATTLE and EINDHOVEN, Netherlands, July 19, 2017 (GLOBE NEWSWIRE) — While the on-demand economy has led to many brick-and-mortar stores declining, omnichannel services continue to grow. Smart supply chain management with advanced tracking and monitoring capabilities enabled by RAIN (Radio frequency IdentificatioN) RFID support both, short and extended range communication, are empowering retailers to address a multitude of new use cases. In combination with consumer-to-goods interaction through NFC (Near Field Communication) tags are increasingly adopted as key elements of consumer interaction and loyalty strategies. Interactive store functionalities, brand verification solutions, and contactless payment with NFC smartphones are also gaining traction as an integral part of the consumer shopping experience.