A number of factors, including greater efficiency in the repositioning of goods for sale, led the company to sell 56 percent more apparel this year on Black Friday than in 2016.
Dec 20, 2017—
The Brazilian subsidiary of the Levi’s American brand of jeans, shirts, belts, caps and footwear has become the latest adopter of radio frequency identificationtechnology for tracking and inventory control. The successful deployment, carried out byiTag Tecnologia, is already bringing positive results in the first months since deployment during the second half of 2017.
Levi’s Brazil decided to test the RFID solution at its own stores, which encompass a total of 78 points of sale throughout the country, primarily because they use the same enterprise resource planning (ERP) system. As such, the implantation has become less complex compared to the other 62 stores, which utilize 12 different ERPs. The first test of the solution occurred this year on Black Friday, when the company accounted for a 56 percent increase in sales compared to last year, thanks to several factors. However, the firm was unable to accurately determine how much of this was due to RFID, says Rui Araújo Silva, the general director of Levi’s Brazil.
Source: Levi’s Tests RFID Use Successfully – 2017-12-20 – Page 1 – RFID Journal