Designer collaborations a-go-go to get this project off the ground
No-one has figured out quite what smart clothing means yet or how we’ll get there. As such innovation is coming from unexpected places. One of the companies ushering in a new generation of connected garments is Avery Dennison, which has 80 years of experience in materials technology, labelling and packaging. Together with longstanding partners, it’s driving forward the adoption of RFID tags woven into fashion products and the team isn’t afraid to announce bold targets. Last year Avery Dennison promised to connect 10 billion ‘Born Digital’ apparel and footwear products to the internet in the next three years. That’s right, ten billion.
Source: Inside Avery Dennison’s plan to create 10 billion pieces of connected clothing