The Challenges

Operational inefficiencies hindering  store performance

Fabletics’ retail operations were constrained by manual processes and limited visibility that created friction in the customer experience and store efficiency.

  • Low inventory visibility – Frequent “Let me check in the back” delays due to a lack of real-time stock tracking
  • Unclear stock locations – Items were hard to find across the floor, drawers and backroom
  • Static replenishment lists – Outdated, static processes led to shelf gaps and poor SKU exposure
  • Manual, time-consuming audits – Inventory counts consumed up to 12 hours, disrupting floor presence
  • Slow onboarding – New hires relied heavily on shadowing and memorization due to a lack of guided workflows

The Solution

Intelligent store operations through hybrid RFID + SaaS

The gStore app improved store operations by combining precise RFID tracking with intelligent task management and real-time analytics.

  • Precise item location: Associates instantly locate products on the floor or in the backroom, eliminating customer wait times

“gStore tells us what’s missing where and that changed everything.”

  • Hybrid RFID infrastructure: Overhead readers and handheld scanners deliver precise, real-time item tracking across all store zones
  • Intelligent replenishment: Replaced static, sales-based lists with dynamic, location-driven logic to fill faster and keep shelves ready
  • Smart tasking and guided workflows: In-app task prompts enable consistent execution, reducing training overhead
  • Unified mobile platform: A single app for scanning, restocking, task tracking and floor readiness
  • Live dashboards and reporting: Centralized single source of truth for managers and HQ teams to gain real-time analytics and insights into task completion, inventory health and labor performance

Our leaders are really looking forward to intelligent replenishment. They’re saying ‘floor compliance’ in their daily language. – Josh Quitiquit, Senior Manager, Retail Inventory

I know exactly where the item is, and I can show it to the customer in seconds. – Store Associate

The Impact

Measurable boost in sales and operational efficiency

gStore delivered immediate improvements in customer experience, inventory accuracy and store performance across all key metrics.

  • Location-driven stock decisions: Real-time accuracy led to higher fill rates and faster item retrieval, directly improving conversion, including a 20% sales increase in the Del Amo store
  • Smarter replenishment execution: On-floor availability rose from ~80% to 95-97% in key stores, boosting SKU visibility and reducing lost sales
  • Enhanced operational efficiency: Real-time inventory visibility eliminated audits, freeing up floor teams for a better customer experience

About

Fabletics is a digitally native activewear brand known for its membership-first model, curated collections and omnichannel innovation. With a strong DTC foundation and over 100 stores globally, the brand delivers a seamless experience across online and retail channels.

Geography: North America & Europe

GreyOrange Solutions: gStore

Deployment Specs

  • Live in 74 stores (72 overhead RFID,
  • 2 handheld RFID)
  • Planned rollout: 115 + 20 pop-up stores
  • Hybrid RFID partners: Keonn overhead readers and Zebra handhelds
  • Rollout pace: Up to 20 stores/month

GreyOrange Projected Impact

  • GPS-like location accuracy within 3-4 ft (1m)
  • Improved stock fill rate from 80% to 95-97%
  • Del Amo store saw 20% sales lift from improved fill rates
  • Eliminated cycle counts, saving hours