The Challenges
Operational inefficiencies hindering store performance
Fabletics’ retail operations were constrained by manual processes and limited visibility that created friction in the customer experience and store efficiency.
- Low inventory visibility – Frequent “Let me check in the back” delays due to a lack of real-time stock tracking
- Unclear stock locations – Items were hard to find across the floor, drawers and backroom
- Static replenishment lists – Outdated, static processes led to shelf gaps and poor SKU exposure
- Manual, time-consuming audits – Inventory counts consumed up to 12 hours, disrupting floor presence
- Slow onboarding – New hires relied heavily on shadowing and memorization due to a lack of guided workflows
The Solution
Intelligent store operations through hybrid RFID + SaaS
The gStore app improved store operations by combining precise RFID tracking with intelligent task management and real-time analytics.
- Precise item location: Associates instantly locate products on the floor or in the backroom, eliminating customer wait times
“gStore tells us what’s missing where and that changed everything.”
- Hybrid RFID infrastructure: Overhead readers and handheld scanners deliver precise, real-time item tracking across all store zones
- Intelligent replenishment: Replaced static, sales-based lists with dynamic, location-driven logic to fill faster and keep shelves ready
- Smart tasking and guided workflows: In-app task prompts enable consistent execution, reducing training overhead
- Unified mobile platform: A single app for scanning, restocking, task tracking and floor readiness
- Live dashboards and reporting: Centralized single source of truth for managers and HQ teams to gain real-time analytics and insights into task completion, inventory health and labor performance
Our leaders are really looking forward to intelligent replenishment. They’re saying ‘floor compliance’ in their daily language. – Josh Quitiquit, Senior Manager, Retail Inventory
I know exactly where the item is, and I can show it to the customer in seconds. – Store Associate
The Impact
Measurable boost in sales and operational efficiency
gStore delivered immediate improvements in customer experience, inventory accuracy and store performance across all key metrics.
- Location-driven stock decisions: Real-time accuracy led to higher fill rates and faster item retrieval, directly improving conversion, including a 20% sales increase in the Del Amo store
- Smarter replenishment execution: On-floor availability rose from ~80% to 95-97% in key stores, boosting SKU visibility and reducing lost sales
- Enhanced operational efficiency: Real-time inventory visibility eliminated audits, freeing up floor teams for a better customer experience
About
Fabletics is a digitally native activewear brand known for its membership-first model, curated collections and omnichannel innovation. With a strong DTC foundation and over 100 stores globally, the brand delivers a seamless experience across online and retail channels.
Geography: North America & Europe
GreyOrange Solutions: gStore
Deployment Specs
- Live in 74 stores (72 overhead RFID,
- 2 handheld RFID)
- Planned rollout: 115 + 20 pop-up stores
- Hybrid RFID partners: Keonn overhead readers and Zebra handhelds
- Rollout pace: Up to 20 stores/month
GreyOrange Projected Impact
- GPS-like location accuracy within 3-4 ft (1m)
- Improved stock fill rate from 80% to 95-97%
- Del Amo store saw 20% sales lift from improved fill rates
- Eliminated cycle counts, saving hours