Join industry leaders Peter Jackson (Avery Dennison), Leah Wistrand (WRAP), David Green (Blenheim Palace), and Tony McGurk (Re-universe) for an engaging webinar exploring how RAIN technology is accelerating the shift from single-use to scalable reuse models.

This session dives into the critical role of RAIN Smart Label technology in making reuse systems frictionless, data-driven, and economically viable—unlocking smarter payments, smarter operations, and smarter savings across the value chain.

At the heart of the discussion is a real-world case study from Blenheim Palace, a UNESCO World Heritage Site welcoming over one million visitors each year. Faced with the challenge of enhancing guest experience while dramatically reducing environmental impact, Blenheim Palace became one of the first heritage attractions to integrate RAIN Smart Labels into a reusable cup program. The results speak for themselves: the elimination of single-use cups, a smoother visitor journey, improved operational efficiency, and measurable sustainability gains. The session will also explore the critical element of behavioral change and how to ensure public adoption as these reuse systems expand.

Whether you’re exploring reuse for the first time or looking to scale an existing program, this webinar will show how connected products and smart payments can transform reuse from a sustainability ambition into a commercially successful reality. The panel is expected to be further enriched by the potential participation of WRAP, who may join to specifically discuss the critical element of behavioral change and how to ensure public adoption as these reuse systems expand.