Decathlon is one of the biggest sporting goods designers and retailers in the world. Founded in 1976, the France-based family company has grown to a network of 1,817 stores across 79 countries in addition to its online shop. Keeping each of these channels of commerce fully stocked presents a significant
NRF 2026 is a rare chance for retailers to experience RAIN RFID in real retail use cases and explore the latest innovations firsthand. Across the NRF show floor, RAIN Alliance members will demonstrate how RAIN-enabled item-level visibility, automation, and smarter store operations come together to address everyday retail challenges. At
By Paul Muller, RAIN-enabled Smartphone Leader, RAIN Alliance Over the past few months, through conversations and presentations at RAIN in Action, Wireless IoT Tomorrow, the IEEE World Forum on IoT, and our recent RAIN Alliance The Future of Retail webinar, I’ve been struck by how consistently the same themes are
If you have driven on a highway in India recently, then you’ve likely experienced the dramatic difference RAIN technology has made. Just a few years ago, long queues at toll plazas were the norm. Today, thanks to RAIN-enabled FASTag stickers on windshields, more than 97% of toll payments are now
Shopping as we know it is about to change. In the near future, the first smartphones with embedded RAIN reader capabilities will become available to mainstream shoppers. RAIN is a battery-free wireless technology that connects everyday items to the internet for instant identification and engagement, giving every consumer the
Aileen Ryan, President and CEO of RAIN Alliance, offers commentary on the recent Digital Product Passport Joint Statement published by RAIN Alliance and GS1, reflecting on the critical role that close collaboration between key players will have supporting a sustainable circular economy. Sustainability is a global concern. In every nation
Paul Muller, Leader of RAIN Reader Smartphone Integration at the RAIN Alliance The United Nations’ World Tourism Barometer reported that approximately 300 million tourists travelled globally in Q1 2025; an increase of 5% on the same period in 2024. With summer now in swing for those in the Northern
Register for the RAIN Alliance Tyres Masterclass Turn the EU Digital Product Passport into a Competitive Advantage The intended focus of the EU Digital Product Passport is to enable sustainability and the circular economy. In reality, the infrastructure required for the EU DPP can fundamentally change the Tyre
For the vast majority of us, wireless technologies are essentially now ubiquitous in all areas of our lives. Whether we’re using RAIN readers as part of our job in logistics, accessing a menu by scanning a code with our phone, or making an in-store contactless payment, users expect a frictionless
The word “tariff” has defined much of the geopolitical landscape throughout the first half of 2025. Global trade has undoubtedly been disrupted by the uncertainty of what may come next, as the parameters for any proposed duties have been increased, decreased, delayed and cancelled seemingly at a moment’s notice. Businesses