RAIN in Action to Explore How RAIN-Enabled Infrastructure Translates to Real-World Impact
Taking place in Madrid, Spain between 29 September and 1 October, this year’s event provides insight into the usage of RAIN Technology across a range of industries
8 July 2026 – RAIN Alliance has today announced that its RAIN in Action Summit will return later this year. From 29 September to 1 October, industry leaders, innovators, and end users are invited to Madrid, Spain for three days to explore how RAIN technology is helping shape a smarter, more connected, and sustainable future. This year’s theme, “From Infrastructure to Impact” will explore the connection between how RAIN technology as infrastructure, and its real-world impact powering smarter businesses and smarter lives. The event will see a cast of industry-leading experts delve into this topic, including speakers from the RAIN Alliance, the European Commission, Titanium Sponsor Tageos, and Platinum Sponsor SML.
RAIN Alliance is a non-profit industry organization supporting the development and adoption of standards-based RAIN Radio Frequency Identification (RFID). RAIN RFID technology connects billions of everyday items to the internet, enabling different industries to identify, locate, authenticate, and engage with items – be that a t-shirt, suitcase, tyre or medical instrument. With enhanced transparency and real-time data from RAIN technology, businesses can make smarter strategic decisions that drive efficiencies across their entire organisation.
“Following the outstanding success of last year’s sold-out event in Amsterdam, we’re extremely excited for this year’s RAIN in Action as we capitalise on the growing momentum behind RAIN technology and bring together more stakeholders than ever before,” comments Aileen Ryan, President and CEO of RAIN Alliance. “Adoption and expanded use of RAIN technology continue to go from strength to strength, driving real-world impact for businesses in countless industries. We see a near future where RAIN-enabled smartphones underpin the sustainable circular economy and play a key role in facilitating the European Union’s Digital Product Passport initiative and other similar efforts around the globe. The time has never been better for businesses to lay the groundwork for this, creating interoperable infrastructures that will soon that will soon form the foundation of seamless interactions between products, businesses and consumers.”
“RAIN in Action brings together key industry players, thereby fostering collaboration and the pursuit of shared goals,” adds Matthieu Picon, CEO of Tageos. “As a Titanium Sponsor of this year’s Madrid event, we are proud to contribute to these discussions. Given the current demand for innovation across the entire value chain and the pace of technological advancement, we can strengthen the global RAIN RFID ecosystem and develop closer collaborations and partnerships. Together, we can unlock the next hundred billion connected products and create sustainable value for businesses and consumers.”
The three-day event will consist of live technology demonstrations, end-user case studies and hands-on workshops that represent the full potential and scope of RAIN technology. This year’s program includes sessions exploring:
- How RAIN technology is helping manufacturers achieve Digital Product Passport compliance.
- Using RAIN in smartphones to enhance consumer interaction
- Transforming healthcare with innovative RAIN connectivity
- Enabling next generation smart homes using battery free RAIN sensors
- Closing the gap between system and physical inventory in distribution centers
- And many more to come!
“As the number of RAIN activations spreads into more sectors than ever before, the success of these deployments relies on systems being able to work together seamlessly. RAIN in Action brings together world leading brands from across retail, healthcare, automotive, manufacturing, and countless more sectors to collaborate alongside key policy makers, solution providers and technology partners – all in the name of developing world-class solutions that enshrine interoperability across the entire RAIN ecosystem,” Ryan added.
More information on the event, its full speaker agenda, and details on how to register to attend are available through the RAIN in Action website.
About the RAIN Alliance
The RAIN Alliance enables organizations to improve traceability, effectiveness, and sustainability by simplifying, standardising and accelerating the adoption of RAIN technology through global collaboration and innovation. Its global membership consists of companies and organizations which develop and deploy RAIN technology solutions across many vertical markets.
RAIN is a standards-based wireless technology that enables businesses and consumers to identify, locate and authenticate billions of items connected to the Internet of Things. RAIN technology uses the ISO/IEC 18000-63 protocol (also known as GS1 UHF Gen2).
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