RAIN is booming: despite the semiconductor shortage, 30 billion RAIN tag ICs were sold in 2021 – a 36% increase over the previous year. According to VDC Research, this number is expected to rise to 88.5 billion by 2028. Significant support for the proliferation of the specific passive ultra-high frequency (UHF) RFID technology is provided by the industry alliance RAIN Alliance. Recently appointed President and CEO Aileen Ryan talks about RAIN adoption, use cases and trends in an interview with “RFID & Wireless IoT Global”.