NANJING, China, Jan. 5, 2018 — Suning, the commercial giant ranked second in China’s top non-state-owned enterprises and owner of a Fortune Global 500 retail company – will next week showcase its unmanned, automated ‘Biu’ store at CES 2018, the global stage where next-generation innovations of consumer electronics are introduced to the marketplace.
The company’s booth (booth 21048, LVCC South 1) promises to give visitors a glimpse of the latest innovation in the firm’s Smart Retail programme which is sweeping across China. CES 2018 runs from 9-12 January 2018 in Las Vegas, USA, and comes as Suning prepares to launch its business development actions overseas.
Mr Joshua Xiang, Executive Vice President of R&D of Suning Commerce Group and the General Manager of Suning Global Research, said: “Suning’s Biu store concept showcases the latest in our online-to-offline (“O2O”) retail strategy, designed to offer consumers a one-stop seamless shopping experience. We’re thrilled to be bringing it to CES 2018.”
Bringing together the company’s experience and forward-thinking technology applications in “O2O” retail, Suning’s ‘Biu’ store concept is big-data driven and powered by Facial Recognition and Radio Frequency Identification (RFID). Since launching its first self-service store in Nanjing in August 2017, Suning has unveiled a further four cashier-less stores in China, with new stores in Shanghai, Beijing, Chongqing and Xuzhou, along with the inaugural store, proving a huge success with consumers.