Sense and respond technology enables retailers to be more nimble and more knowledgeable about customer needs. As retailers adapt to the ever-changing needs of today’s empowered consumer, RFID technology is playing a larger role in IT projects. Omni-channel and Customer-facing Initiatives are the primary drivers of RFID adoption.
http://enterpriseinnovation.net/whitepaper/rfid-retail-planning-guide-2015