Here are the major trends in radio frequency identification for the retail market, according to NXP Semiconductors. – Page 1
Jul 26, 2017—
While the on-demand economy has led to many brick-and-mortar stores declining, NXP Semiconductors reports that omnichannel services continue to grow. Smart supply chain management with advanced tracking and monitoring capabilities enabled by RAIN RFID support both short- and extended-range communication, NXP reports, and are empowering retailers to address a multitude of new use cases.
In combination with consumer-to-goods interaction, NXP says, Near Field Communication (NFC) tags are being increasingly adopted as key elements of consumer interaction and loyalty strategies. Interactive store functionalities, brand verification solutions and contactless payment with NFC smartphones are also gaining traction as an integral part of the consumer shopping experience.
Source: NXP Identifies Top Global Trends in RFID for Retail – 2017-07-26 – Page 1 – RFID Journal