The system, from The Lion’esque Group spinoff Field Test, tracks the movement of customer traffic and enables shoppers to create wish lists of products they see in a temporary environment.
Aug 18, 2017—
Retailers and property managers planning new store sites have more tools at their disposal—in the form of pop-up stores and automation technology—than they did just a few years ago. With technology and a temporary site, the companies can bring an online-style experience to consumers and use technology to test how well shoppers respond to a store before making a permanent commitment.
New York-based retail strategist company The Lion’esque Group is planning the launch of a pop-up store experience, in partnership with Chicago’s General Growth Properties (GGP), which will feature RFID technology to track the movements of shoppers throughout its space. The system will enable customers to create a shopping cart-style list of products they may wish to purchase at a later date.
Source: Pop-up Experience Brings RFID Solution to Stores – 2017-08-18 – Page 1 – RFID Journal