{"id":4160,"date":"2026-08-07T00:36:17","date_gmt":"2026-08-07T00:36:17","guid":{"rendered":"http:\/\/therainalliancewwebdesigndev.local\/encoding-at-scale-how-decathlon-deploys-rain-rfid-to-streamline-retail-supply-chains\/"},"modified":"2026-08-27T21:48:07","modified_gmt":"2026-08-27T21:48:07","slug":"encoding-at-scale-how-decathlon-deploys-rain-rfid-to-streamline-retail-supply-chains","status":"publish","type":"post","link":"https:\/\/therainalliance.org\/zh-hans\/encoding-at-scale-how-decathlon-deploys-rain-rfid-to-streamline-retail-supply-chains\/","title":{"rendered":"Encoding at Scale: How Decathlon Deploys RAIN RFID To Streamline Retail Supply Chains\u00a0  \u00a0"},"content":{"rendered":"<p><i><span data-contrast=\"auto\">With over\u00a01,800 stores across 79 countries as well as a\u00a0comprehensive online shop, Decathlon is one of the world\u2019s largest sporting goods retailers. Keeping each of its channels of commerce fully stocked is a significant challenge, and so\u00a0it relies on RAIN RFID to\u00a0underpin\u00a0its inventory management.\u00a0But with\u00a0billions of products to keep track of,\u00a0efficiently\u00a0encoding each RAIN tag\u00a0can be a daunting prospect.\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\"><a href=\"https:\/\/therainalliance.org\/wp-content\/uploads\/2026\/05\/Tristan-Finet-e1778007430831.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51542 alignleft\" src=\"https:\/\/therainalliance.org\/wp-content\/uploads\/2026\/05\/Tristan-Finet-e1778007430831.jpg\" alt=\"\" width=\"306\" height=\"306\" \/><\/a>In part\u00a0three\u00a0of our three-part\u00a0blog series on tag encoding,\u00a0Tristan Finet,\u202fProgram Support &amp; Communication Leader at Decathlon\u00a0sat down with us to\u00a0offers\u00a0insight into the importance of tag encoding and the value\u00a0that\u00a0robust encoding standards can bring\u00a0to retailers.<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">What is tag encoding, and how does it support day-to-day RAIN RFID operations?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Tag encoding is the process of writing a unique digital identity onto the microchip embedded within a RAIN RFID tag.\u00a0For Decathlon and our fellow retailers, this process is crucial for guaranteeing\u00a0the\u00a0supply chain and retail efficiency\u00a0needed to keep\u00a0our\u00a0shelves\u00a0and online stores fully\u00a0stocked.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To ensure accuracy and prevent errors in manufacturing, Decathlon implements source-tagging.\u00a0Instead of requiring factories to manage complex data encoding locally, a centralized Service Bureau manages the data streams, encodes the tags according to strict GS1 global standards, and performs rigorous quality control testing. These fully verified, pre-encoded tags are then delivered directly to the manufacturing sites, ready to be attached to the products.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">How do encoding standards function across global supply chains where different regulatory environments and requirements are in play?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Interoperability is the key to any successful international supply chain,\u00a0so\u00a0we always\u00a0advise\u00a0adhering\u00a0strictly\u00a0to open, non-proprietary standards.\u00a0Today, every single Decathlon product carries a RAIN RFID tag that holds its unique ID based on\u00a0universal frameworks\u00a0established\u00a0by GS1. Why? Because GS1\u2019s\u00a0objective\u00a0is to support all regulations all over the world.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By using\u00a0a standardized syntax such as GS1\u2019s Electronic Product Code (EPC), we ensure that a tag encoded in an Asian factory can be read globally by our over 50,000 devices across warehouses or stores\u00a0worldwide.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Indeed,\u00a0by combining a unique item identifier with a Global Trade Item Number (GTIN) to give us this EPC, it provides use with item level transparency that can be recognized by retailers worldwide.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The GS1 system\u00a0has\u00a0powered supply chains for decades, and so\u00a0by combining this with the\u00a0RAIN air-interface protocol (ISO\/IEC 18000-63, also known as GS1 UHF Gen2)\u00a0this provides\u00a0us and any\u00a0third party with the tools we need to interoperate seamlessly\u00a0with an identifier that is\u00a0guaranteed to be unique.\u00a0This is an essential enabler\u00a0of item level traceability\u00a0from manufacturing to transport to inventory and right through to the point of sale.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">What are the most common mistakes made when encoding RAIN RFID tags, and what impact can they have?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">To\u00a0maintain\u00a0agility, especially with regional regulations like the\u00a0Digital Product Passport (DPP)\u00a0in Europe, our golden rule is to encode only essential data that is unlikely to change during the product&#8217;s lifetime.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As a fixed process, we only encode the\u00a0Serialized GTIN\u00a0following GS1 rules and use it as the key for our database. With this key, we can retrieve all linked information, such as events and material composition. If new data needs to be added, only the database\u00a0has to\u00a0be changed,\u00a0eliminating\u00a0the need for re-encoding all the tags.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Major global retailers and\u00a0logistics\u00a0providers are investing billions in RAIN infrastructure\u00a0&#8211;\u00a0what does this mean for the future of RAIN encoding?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The spread of RAIN technology will intensify interaction between different stakeholders based on RAIN\u00a0tag reads, adding critical importance to interoperability and standards, as well as\u00a0questions\u00a0of\u00a0security and privacy.\u00a0\u00a0Standards for\u00a0RAIN encoding\u00a0are already\u00a0playing\u00a0a central role\u00a0in\u00a0this,\u00a0ensuring that\u00a0privacy commands\u00a0and protection from\u00a0unauthorized tracking\u00a0are available with all encoded tags.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">With RAIN technology now recognized as an accepted DPP data carrier, what are the implications for encoding?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">True to our golden rule, Decathlon promotes a resolver solution to meet DPP with a cost-effective solution. The resolver principle translates the product&#8217;s EPC into a digital link (URL). Then, it routes users directly to a unique product information page and its documentation. This approach protects our efficiency, allows direct user interaction, and entirely avoids the need to alter the millions of tags already in circulation.\u202f\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It is not the only solution. We believe in a native reading, where a\u00a0future\u00a0RAIN-enabled\u00a0smartphone&#8217;s\u00a0operating system can have direct access to the RAIN RFID\u00a0tag&#8217;s\u00a0EPC.\u00a0This\u00a0will\u00a0support\u00a0EU DPP schemes\u00a0by\u00a0providing\u00a0product information without the need for a third-party application or a resolver.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">RAIN&#8217;s ability to uniquely\u00a0identify\u00a0and track individual items at scale is generating the kind of data that is transforming business performance from supply chain efficiency to sustainability targets to customer engagement. How does\u00a0robust\u00a0encoding underpin all of that?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Correct tag encoding is fundamental to making information universally accessible and functional. By following international standards, we guarantee full interoperability and enable unit-level traceability across our entire supply chain.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Again,\u00a0owing\u00a0to our\u00a0golden rule\u00a0to encode only the SGTIN as a primary database key, this provides easy access to critical records, including sustainability data, material details, and product life-cycle events.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Furthermore, by promoting resolver or native solutions, we have the bridge between physical tags and digital links to drive user interaction. This also ensures secure data sharing with the right stakeholders, for example, textile sorters can quickly and accurately access material compositions to recycle products correctly.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finally, this efficient and disciplined encoding architecture serves as the foundation for high-impact, data-driven decisions powered by RAIN RFID technology. However, in such a circular context,\u00a0in order to\u00a0ensure the traceability of our products throughout their lifecycle,\u00a0it is clear that a\u00a0long-lasting data carrier is key.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">For more on this topic, read our\u00a0<\/span><\/i><i><span data-contrast=\"auto\">RAIN Alliance Tag Encoding Guide and Specifications\u00a0<\/span><\/i><a href=\"https:\/\/therainalliance.org\/rain-alliance-tag-encoding-guide-and-specifications\/\"><i><span data-contrast=\"none\">here<\/span><\/i><\/a><i><span data-contrast=\"auto\">.<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over\u00a01,800 stores across 79 countries as well as a\u00a0comprehensive online shop, Decathlon is one of the world\u2019s largest sporting goods retailers. Keeping each of its channels of commerce fully\u2026<\/p>\n","protected":false},"author":2,"featured_media":2325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-4160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encoding at Scale: How Decathlon Deploys RAIN RFID To Streamline Retail Supply Chains\u00a0 \u00a0 - The RAIN Alliance<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encoding at Scale: How Decathlon Deploys RAIN RFID To Streamline Retail Supply Chains\u00a0 \u00a0 - The RAIN Alliance\" \/>\n<meta property=\"og:description\" content=\"With over\u00a01,800 stores across 79 countries as well as a\u00a0comprehensive online shop, Decathlon is one of the world\u2019s largest sporting goods retailers. 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