James Goodland
James Goodland is responsible for RAIN RFID Solutions at NXP Semiconductors. He oversees global strategy and product marketing for part of the UCODE portfolio and market development in target industries. Collaborating with ecosystem partners, he facilitates solution development and system implementation in support of end users. With 25 years of experience of RAIN technology across the value chain—including roles with hardware manufacturers, systems integrators, and end users—James has led implementations for brand owners in various industries including the introduction of the technology at the UK supermarket, Asda. He holds a bachelor’s degree in Mathematics and an MBA from the University of Bradford School of Management.
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